Director of Marketing & Communications, Flavorchem
Laura Dembitzer is the marketing director at Imbibe, a Chicago-based flavor and beverage development company. Dembitzer works with beverage brands and retail chains to help them innovate and create products from the initial stages of development all the way through to commercialization and launch. She is focused on monitoring trends in the food and beverage industry in order to provide market insights to brand owners and senior decision makers. Her insights inform critical product-development decisions in order to formulate and develop products for long-term success. Dembitzer earned her bachelor’s degree from McGill University and her MBA from the University of Illinois at Chicago. Prior to joining Imbibe, Dembitzer launched a boutique bakery business and her products were sold at retailers throughout Chicagoland, as well as through a custom-built website focused on targeting kosher-conscious consumers. She ran all her own marketing and sales, so she knows a thing or two about brand building and trendspotting.
Latest from Laura Dembitzer
All from Laura Dembitzer
Food scientists must collaborate, lead to future-proof industryFeb 28, 2024|4 Min Read
Study: Blackcurrant extract boosts fat burning by more than 60%Feb 27, 2024|2 Min Read
Business Bites: “Lab-grown” meat controversy obscures science, confuses consumersFeb 26, 2024|5 Min Read
Cheesy alternatives adopt AI, fermentation to improve texture, tasteFeb 23, 2024|6 Min Read