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The spirit of Dry JanuaryThe spirit of Dry January

Several founders—and a master distiller—of some of the most notable spirit-free adult beverage brands discuss the significance of the movement to curtail imbibing the first month of the year. This is the first episode of a three-part series on spirit-free beverages.

Audarshia Townsend

January 12, 2023

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In this first episode of a three-part series, we chat with leaders in the spirit-free movement. Here, Shelley Elkovich, co-founder, For Bitter For Worse; Zane Adams, co-CEO, Buchi; Matt Cechovic, master distiller, Dhos; and Kerr Nicoll, production director/co-founder, Spirits of Virtue, discuss Dry January, "Damp January," the health benefits of a sober lifestyle and more. 

About the Author(s)

Audarshia Townsend

Content Director, Food & Beverage Insider, Informa Markets

A lifelong Chicagoan, Audarshia Townsend is a veteran food and beverage journalist who serves as the content director for Food & Beverage Insider. She also appears regularly on local and national media outlets to discuss food and beverage trends. When Townsend's not on the eats beat, she's an avid yogi and meditation practitioner. Reach her at [email protected].

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