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Dry January: The science behind spirit-free spirits – videoDry January: The science behind spirit-free spirits – video

Several founders—and a master distiller—of some of the most notable alcohol-free adult beverage brands discuss the technical aspects of their products. From ready-to-drink cocktails to a brilliant take on the kombucha trend, these experts speak on the innovations they bring to this growing sector of the industry.

Audarshia Townsend

January 23, 2023

In this second episode of a three-part series, we chat with leaders in the spirit-free movement. Here, Shelley Elkovich, co-founder, For Bitter For Worse; Zane Adams, co-CEO, Buchi; Matt Cechovic, master distiller, Dhos; and Kerr Nicoll, production director/co-founder, Spirits of Virtue, discuss how their products are revolutionizing the industry. See Part 1 of the series right here.

About the Author(s)

Audarshia Townsend

Content Director, Food & Beverage Insider, Informa Markets

A lifelong Chicagoan, Audarshia Townsend is a veteran food and beverage journalist who serves as the content director for Food & Beverage Insider. She also appears regularly on local and national media outlets to discuss food and beverage trends. When Townsend's not on the eats beat, she's an avid yogi and meditation practitioner. Reach her at [email protected].

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