Sustainable, better-for-you products shine at Natural Products Expo West 2024 – slideshow

This year’s event hosted more than 65,000 global attendees in Anaheim, California. Thousands of exhibitors showcased their latest innovations in natural and organic food and beverage products, supplements and lifestyle products. Our exclusive slideshow highlights 20 of the top products uncovered at the event.

Heather Carter, Associate editor

March 22, 2024

20 Slides

At a Glance

  • Natural Products Expo West welcomed more than 65,000 global attendees and 3,300 exhibitors in Anaheim.
  • Innovations were showcased from food and beverage, supplement and lifestyle manufacturers and distributors.
  • Plant-based, nondairy and better-for-you food and beverage products were in abundance this year.

Natural Products Expo West was held March 12-16 at the Anaheim Convention Center in California. With approximately 65,000 international attendees onsite, more than 3,300 exhibitors also traveled globally to showcase their latest innovations in food and beverage, supplements, personal care and lifestyle products.

Hosted by New Hope Network, Natural Products Expo West is a highly anticipated annual gathering of the CPG and retail ecosystem, where the largest collection of emerging and professional brands in the natural and organic industries collaborate. What’s more, 840 exhibitors joined the show this time around.

“The energy of this year’s Expo West was palpable, and I believe will cement 2024 as a positive year for our brands, buyers and community,” Carlotta Mast, SVP of New Hope Network, said. “The thousands of new products on display, the connections made, and the ideas shared will influence the future of natural, organic and conscious CPG.”

Natural Products Expo West 2024

As part of the event’s ethos, New Hope Network is cultivating a prosperous, high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. This year’s event featured new initiatives to ensure sustainable goals were met, including two “sustainability zones” focusing on specific sustainability efforts to recognize the impact the trade shows have on the planet.

Events, including Climate Day discussions, sustainable product showcases and gatherings hosted by Project Potluck and the Justice, Equity, Diversity and Inclusion (J.E.D.I) Collaborative, delivered important conversations in increasing social and environmental sustainability across the CPG industry.

“This year’s event featured and elevated many of the efforts we’ve been prioritizing and investing in to ensure we’re continually raising the bar on attendee experience, customer value and event sustainability,” Lacey Gautier, VP of events at New Hope Network, said. “New programs included a new local buyers’ program, buyer-only show floor hours, an augmented reality experience and zero-waste product sampling at the Fresh Ideas Organic Marketplace. We hosted a wide array of networking events and programs, igniting remarkable engagement and enthusiasm within the industry.”

Notable industry professionals in health and wellness spoke during various education sessions, sharing unique perspectives on how to maximize wellness in daily routines. Entrepreneurs had access to immersive education throughout the week, first at Natural Products Business School, featuring workshops led by more than 40 industry experts; a keynote by Elliot Begoun of TIG; and an entrepreneurial panel with Clara Paye of UNiTE Foods, Matt Levine of Chlorophyll Water and Tal Garden of FUN Sesames.

A second round of workshops focused on Winning at Foodservice helped prepare brands for this new sales channel and included food service experts from Plant Based Foods Association, Rooted Food Sales, Technomic and Dot Foods.

There were a plethora of better-for-you food and beverage offerings at the event this year — from plant-based and nondairy offerings to animal-based and baby/toddler food products that placed sustainability and nutrition at the forefront.

Here’s Food & Beverage Insider’s exclusive slideshow presentation, which spotlights 20 of the top products uncovered during the five-day event. View it below.

About the Author(s)

Heather Carter

Associate editor, Food & Beverage Insider

With over a decade of diverse professional experience under her belt, Heather has journeyed from the bustling world of local news reporting to the intricate realms of trade publishing. She has covered a wide array of topics, ranging from architecture and design to the food and beverage industry.

During her illustrious career, Heather also ventured into the realm of public relations, where she gleaned invaluable insights into the art of strategic communication and brand storytelling. Yet, her heart has always been anchored in the vibrant world of F&B, a passion deeply ingrained in her roots as the daughter of a seasoned chef. She has always held a profound appreciation for the role food plays in shaping cultures and connecting people.

With each story she tells, Heather seeks to illuminate the profound impact of food and beverage on people’s lives, celebrating its ability to evoke emotions, foster connections and weave the fabric of our shared human experience.

As Food & Beverage Insider's associate editor, she co-publishes a weekly news column, Business Bites, which showcases the latest industry news, highlighting key business updates, food and beverage innovation, industry events and more. Some of her other articles touch on important topics, such as ultra-processed foods, plant-based foods primed to change the food landscape, international flavors and ingredients, as well as better-for-you CPGs. She also frequently covers top trends at various industry events and has moderated first-of-their-kind education sessions at Informa events.

She can be reached at [email protected].

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