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Dry January: The Business – videoDry January: The Business – video

In the third episode of this three-part video series for Food & Beverage Insider, several founders of some of the most notable alcohol-free adult beverage brands discuss the business aspects of their products.

Audarshia Townsend

January 31, 2023

In the third episode of this three-part video series for Food & Beverage Insider, we chatted with the founders behind several well-known, spirit-free beverage brands about the impact of Dry January on the industry. Here, they specifically discuss the business behind their products.

"The consumer is driving this, and the rest of us are trying to play catchup," said Brooks Addington, CEO of Tost. "Us, as far as developing products that they want; and retailers for bringing those on and understanding the value of the category."

He is joined in this video by Zane Kareem Adams of Buchi Kombucha; Kerr Nicholl of Spirits of Virtue; and Shelley Elkovich of For Bitter For Worse. Here's where you may view episodes one and two of the series.


About the Author(s)

Audarshia Townsend

Content Director, Food & Beverage Insider, Informa Markets

A lifelong Chicagoan, Audarshia Townsend is a veteran food and beverage journalist who serves as the content director for Food & Beverage Insider. She also appears regularly on local and national media outlets to discuss food and beverage trends. When Townsend's not on the eats beat, she's an avid yogi and meditation practitioner. Reach her at [email protected].

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